Home, auto, life & business — one platform, zero jargon. Policies built around how you actually live, not how insurers wish you did.
4.9/5 from 2,400+ verified reviews
Six core policies, each built from scratch to give you more cover for less. No bolt-ons, no fine-print surprises.
Foundation to rooftop
From
Buildings, contents, and accidental damage — your home covered from foundation to rooftop, with no hidden exclusions.
The numbers speak
Real figures from real policies. No inflated marketing stats — just what we've delivered this year.
Claims paid out
Industry avg: 89%
Active policyholders
Growing 40% year on year
Paid in claims this year
Avg 3.4 days to settle
Customer rating
2,400+ verified reviews
We rebuilt the experience from scratch. Here's what makes Alpha different.
Our average claim is resolved in 3.4 days. No call centres, no claim forms posted in the mail — just a simple online process with a dedicated handler who keeps you updated at every step.
Request your quote todayClaim #A-29841
Home — Water Damage
Mon 9:14am
Claim submitted online
Mon 9:30am
Handler assigned — Sarah M.
Mon 2:15pm
Photos reviewed & approved
Tue 11:00am
Repair contractor dispatched
Wed 4:30pm
£4,200 paid to your account
No call centres, no robot menus, no explaining your situation for the fifth time. You get a named agent from day one who handles everything — renewals, claims, questions, the lot.
Request your quote todaySarah Mitchell
Your dedicated agent
Hi Claire! I've reviewed your renewal and found a way to keep your premium the same as last year. No changes to your cover.
Today, 10:14am
That's brilliant, thank you Sarah! Can we also add the accidental damage cover we talked about?
Today, 10:22am
Already done — I've added it at no extra cost since you've been with us over a year. Updated docs are in your email.
Today, 10:25am
2yr
Your agent
<1hr
Avg reply
100%
Satisfaction
The price we quote is the price you pay. No hidden fees, no admin charges, no sneaky renewal increases. We'll even tell you if we're not the cheapest — and help you switch if we're not.
Request your quote todayYour Quote
Home Protection
Monthly premium
£42/mo
Price guaranteed for 12 months. No renewal surprises.
No insurance jargon, no vague responses. Just clear, honest answers.
Most policies are active within minutes of completing your application. You'll receive your policy documents by email immediately, and your cover starts from the date you choose — which can be today.
Absolutely. Many of our clients hold two or more policies with us. Bundling means one point of contact, one renewal date, and a discount of up to 15% across your policies.
Yes. Alpha is authorised and regulated by the Financial Conduct Authority (FCA). Your policies are underwritten by A-rated insurers, and your money is protected at all times.
Real stories from real policyholders. Tap a card to read the full review.
Claire Dawson
Home Protection
Burst pipe on a Sunday. Claim settled by Wednesday.
"I had a burst pipe on a Sunday evening. By Monday morning Sarah had a plumber on site and by Wednesday the full claim was settled. I didn't have to chase once — they kept me updated the entire time."
Claire Dawson
Home & Auto policyholder · 3 years
James Hartley
Business Cover
Same cover, £1,200 less per year. Someone actually picks up.
"Switched our business cover from a big-name insurer. Same level of cover, £1,200 less per year, and I actually have someone I can call who picks up the phone."
James Hartley
Business owner · 2 years
Priya Kaur
Renters Insurance
£5 a month. Laptop, bike, everything covered.
"I didn't even know renters insurance was a thing until a friend recommended Alpha. £5 a month and my laptop, bike, and everything in my flat is covered. Setup took literally two minutes."
Priya Kaur
First-time renter · 1 year
David & Emma Ward
Home, Auto & Life
They actually reduced our premium at renewal. Unprompted.
"We've got home, auto, and life cover all through Alpha. One agent handles everything. At renewal they actually reduced our premium without us asking — never had that before."
David & Emma Ward
Family policyholders · 4 years
Tom Reeves
Business Cover
No mystery fees. Even my accountant is impressed.
"The transparent pricing sold me. I can see exactly what I'm paying for — no mystery fees, no inflated renewal. My accountant loves it too because the invoices are crystal clear."
Tom Reeves
Self-employed contractor · 2 years
Sarah Jenkins
Home Protection
Finally, insurance explained in actual English.
"I've always found insurance confusing and overwhelming. Alpha explained everything in plain language, helped me choose the right level of cover, and I knew exactly what I was paying for. Refreshing."
Sarah Jenkins
Homeowner · 1 year
Whether you know exactly what you need or want someone to walk you through it — we're here. No pressure, no sales scripts.
No obligation — get a quote without committing
2-minute quotes — most policies priced instantly
Real humans — speak to a qualified advisor, not a chatbot
We'll get back to you within 2 hours.