Built on a simple belief:
you deserve better cover.
We founded Alpha to prove that insurance can be transparent, personal, and genuinely on your side — from the first quote to every claim.
Our story
Alpha was founded in 2021 by a team of insurance professionals who'd spent years watching customers get a raw deal — rising premiums at renewal, claims that dragged on for months, and call centres where nobody knew your name.
We decided to build the kind of insurance company we'd actually want to be a customer of. One where you get a dedicated agent from day one, claims are settled in days, and the price you're quoted is the price you pay.
Three years later, we protect over 12,000 policyholders across home, auto, life, health, business, and renters cover — and we're just getting started.
12,000+
Active policyholders
98.7%
Claims paid out
3.4 days
Avg claim settlement
4.9/5
Customer rating
What we stand for
Transparency
Every penny of your premium broken down. No hidden fees, no surprises at renewal.
Speed
Quotes in minutes, cover the same day, claims settled in days — not weeks or months.
Personal service
A named agent who knows your policies, your history, and picks up when you call.
Fair pricing
New customers and loyal customers get the same price. We don't punish loyalty.
Plain English
No jargon, no fine print tricks. You'll know exactly what's covered before you buy.
Regulated & secure
FCA authorised, A-rated underwriters, and your money protected at all times.