Rated #1 by 12,000+ policyholders

Coverage that actually protects.

Home, auto, life & business — one platform, zero jargon. Policies built around how you actually live, not how insurers wish you did.

JR
TS
MK
AL

4.9/5 from 2,400+ verified reviews

Your Policy Dashboard

All policies active

Home Protection

Buildings & contents — £450k covered

Active

Auto Comprehensive

Fully comp — zero excess claimed

Active

Life & Critical Illness

£500k term — family protected

Active

Monthly premium

£127/mo

Next renewal

14 Sep 2026

Average savings

£340/yr

Our Policies

Protection for every
part of your life

Six core policies, each built from scratch to give you more cover for less. No bolt-ons, no fine-print surprises.

Home Protection

Foundation to rooftop

From

£42/mo

Buildings, contents, and accidental damage — your home covered from foundation to rooftop, with no hidden exclusions.

Buildings & contents combined
Accidental damage included
Home emergency cover
New-for-old replacement
Legal expenses covered
Alternative accommodation

The numbers speak

Built on trust,
backed by results.

Real figures from real policies. No inflated marketing stats — just what we've delivered this year.

98.7%

Claims paid out

Industry avg: 89%

12k+

Active policyholders

Growing 40% year on year

£4.2m

Paid in claims this year

Avg 3.4 days to settle

4.9/5

Customer rating

2,400+ verified reviews

Why Alpha

Three reasons why clients
choose Alpha.

We rebuilt the experience from scratch. Here's what makes Alpha different.

3.4 days avg settlement

Claims settled in days, not months

Our average claim is resolved in 3.4 days. No call centres, no claim forms posted in the mail — just a simple online process with a dedicated handler who keeps you updated at every step.

Request your quote today

Claim #A-29841

Home — Water Damage

Settled

Mon 9:14am

Claim submitted online

Mon 9:30am

Handler assigned — Sarah M.

Mon 2:15pm

Photos reviewed & approved

Tue 11:00am

Repair contractor dispatched

Wed 4:30pm

£4,200 paid to your account

Total time 2 days, 7 hours
1 agent your dedicated contact

A dedicated agent who knows your name

No call centres, no robot menus, no explaining your situation for the fifth time. You get a named agent from day one who handles everything — renewals, claims, questions, the lot.

Request your quote today
SM

Sarah Mitchell

Your dedicated agent

Online
SM

Hi Claire! I've reviewed your renewal and found a way to keep your premium the same as last year. No changes to your cover.

Today, 10:14am

That's brilliant, thank you Sarah! Can we also add the accidental damage cover we talked about?

Today, 10:22am

SM

Already done — I've added it at no extra cost since you've been with us over a year. Updated docs are in your email.

Today, 10:25am

2yr

Your agent

<1hr

Avg reply

100%

Satisfaction

£0 hidden fees

Transparent pricing, zero surprises

The price we quote is the price you pay. No hidden fees, no admin charges, no sneaky renewal increases. We'll even tell you if we're not the cheapest — and help you switch if we're not.

Request your quote today

Your Quote

Home Protection

Best price

Monthly premium

£42/mo

Buildings cover £28.00
Contents cover £11.50
Home emergency £2.50
Admin fees £0.00
Hidden charges £0.00

Price guaranteed for 12 months. No renewal surprises.

FAQ

Questions? We've got
straight answers.

No insurance jargon, no vague responses. Just clear, honest answers.

Most policies are active within minutes of completing your application. You'll receive your policy documents by email immediately, and your cover starts from the date you choose — which can be today.

Absolutely. Many of our clients hold two or more policies with us. Bundling means one point of contact, one renewal date, and a discount of up to 15% across your policies.

Yes. Alpha is authorised and regulated by the Financial Conduct Authority (FCA). Your policies are underwritten by A-rated insurers, and your money is protected at all times.

What clients say

Don't take our word
for it.

Real stories from real policyholders. Tap a card to read the full review.

CD

Claire Dawson

Home Protection

"

Burst pipe on a Sunday. Claim settled by Wednesday.

Tap to read

"I had a burst pipe on a Sunday evening. By Monday morning Sarah had a plumber on site and by Wednesday the full claim was settled. I didn't have to chase once — they kept me updated the entire time."

Claire Dawson

Home & Auto policyholder · 3 years

Tap to flip
JH

James Hartley

Business Cover

"

Same cover, £1,200 less per year. Someone actually picks up.

Tap to read

"Switched our business cover from a big-name insurer. Same level of cover, £1,200 less per year, and I actually have someone I can call who picks up the phone."

James Hartley

Business owner · 2 years

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PK

Priya Kaur

Renters Insurance

"

£5 a month. Laptop, bike, everything covered.

Tap to read

"I didn't even know renters insurance was a thing until a friend recommended Alpha. £5 a month and my laptop, bike, and everything in my flat is covered. Setup took literally two minutes."

Priya Kaur

First-time renter · 1 year

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DW

David & Emma Ward

Home, Auto & Life

"

They actually reduced our premium at renewal. Unprompted.

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"We've got home, auto, and life cover all through Alpha. One agent handles everything. At renewal they actually reduced our premium without us asking — never had that before."

David & Emma Ward

Family policyholders · 4 years

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TR

Tom Reeves

Business Cover

"

No mystery fees. Even my accountant is impressed.

Tap to read

"The transparent pricing sold me. I can see exactly what I'm paying for — no mystery fees, no inflated renewal. My accountant loves it too because the invoices are crystal clear."

Tom Reeves

Self-employed contractor · 2 years

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SJ

Sarah Jenkins

Home Protection

"

Finally, insurance explained in actual English.

Tap to read

"I've always found insurance confusing and overwhelming. Alpha explained everything in plain language, helped me choose the right level of cover, and I knew exactly what I was paying for. Refreshing."

Sarah Jenkins

Homeowner · 1 year

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Advisors available now

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